The Swan is the official Nordic ecolabel, introduced by the Nordic Council of Ministers.

The Swan ecolabel's vision is a sustainable society, in which future generations can benefit from the same conditions and opportunities as we ourselves do. An important step towards this vision is for us all, with the help of ecolabelling, to choose the most environmentally-friendly products.

The Swan logo demonstrates that a product is a good environmental choice. The green symbol is available for around 60 product groups for which it is felt that ecolabelling is needed and will be beneficial. These days, everything from washing-up liquid to furniture and hotels can carry the Swan label.

The Swan checks that products fulfil certain criteria using methods such as samples from independent laboratories, certificates and control visits.

The label is usually valid for three years, after which the criteria are revised and the company must reapply for a licence. In this way, we ensure that products better suited to the environment are constantly being developed.

Nordic site:
You may read more of Swan-label in english in our Nordic site

Looking for an overview of productgroups and criteria?